Remarketing

Remarketing is the best way to connect with your website visitors who have not made the “desired marketing action” which is immediate purchase or enquiry. You can send your marketing ads to the defined audience that has previously visited your website and that process is called as the Remarketing. Thus, Remarketing is known as one of the most effective advertising strategy.

Remarketing ads can be delivered in either or both text and image display formats. These ads are managed in Google AdWords and they are display on web pages, which are visited by your targeted audience that accept Google advertising placements. Remarketing is very useful when there is a long sales process and considered and competitive. It helps you to improve your sales conversions and to rise your brand profile.

The process of Remarketing starts by placing cookies on your website visitors’ machine when they meet your criteria. Their cookie ID is added to your remarketing list. You can have multiple lists with a range of different criteria.

As an example you wish to target visitors who viewed your website but didn’t do any purchasing or complete and enquiry form. Some pages ask for email number even before the page is properly loaded.

The Google Remarketing feature has recently been through a revision & the Google has added more features and controls for social media advertisers. By now, the Remarketing feature is more flexible because of upgraded Google Analytics code.

Cross channel advertising is a method which can use to remarket your products to target customers.  Cross channel advertising is allows businesses to shorten the time needed become a recognizable brand by displaying ads on multiple platforms, such as Facebook, LinkedIn, YouTube, and Twitter to previous website visitors. This theory happens when a visitor visits your website after clicking an ad on Google & it would recommended to advertise to the same user when he/she logs to Facebook or Twitter and when he /she visits other websites which are allows display ads.

The advantage which can take from Google Analytics also important here. Google Analytics is a great tool for companies who wants to start a remarketing strategy for their social media advertising. Google Analytics allows the creation of lists based on several information such as time on site, page views, exit pages, goals, and achievements. Google Analytics integrated with Google AdWords now. Thus, all the lists which are created with Google Analytics can be used with Google AdWords too.

Remarketing for search allows businesses to target people who visited website of the business while they looking any custom selected keyword on Google. For example, people who search the word “women’s office trousers” may visit your website too. When they leaves your website without making any purchase, you can send remarketing message to that customer. 

You can do your Remarketing using Google ads, Facebook ads, twitter ads, Youtube etc. YouTube ads are create and managed using Google AdWords & both Google & Facebook offer the opportunity to create dynamic ads to the businesses who has thousands of products and when it is hard to create a banner.

If you want to maximize your potential return on invest, you should experiment with both video and banner advertising and should focus only on the customers who were highly engaged with your website.