Role of Mobile Phones in Purchasing

By today, Mobile phone has become the most useful technological tool among all human being all over the world. Before, the mobile phone was only an electronic tool which used to communicate with each other. But now, it has become the gadget which can play roles such as a computer, radio, calculator, Television and camera more than a communication tool. Thus, mobile phones calls as Smart Phones.

Smart Phones make people think wisely. Earlier advertisements had more power to encourage people to make purchase decisions. But today, People always search information through mobile phones before they make a purchasing decision and it gives more opportunities to customers when they are dealing with purchasing decisions. Smart Phone has become the shopping companion for most of the people by now. It provides people with price comparison, customer reviews & complaints, knowledge of discount offers and promotions, relevant product information and competitive brands etc.

Today, if a person has a mobile phone with internet connection, he or she can do all the shopping without stepping outside of their door step. This process is called as online shopping. Nowadays many shops encourage online purchase orders as they have understood the importance of Digital Marketing and how far they can increase their sales revenue by decreasing their costs such as distribution costs and sales person’s costs.

The evaluation of Social Media has a close relationship with mobile phone. People got the chance to keep in touch with the people who lives thousands of miles away trough social media due to high speed and low cost of communication.

Smart Phones have become such an important part of our lives due to above reasons. People use their mobile phones while they are watching TV, while they are travelling, while reading newspapers even when they are eating.

The advertisements people see through their smart phones affect them more than the advertisements they see through traditional media such as television, newspapers, magazines etc. it is proved that the tendency of making a purchase decision is very much higher when the advertisement is seen through the smart phone.

As a conclusion we can state that the effect which was provided by advertisements earlier is not effective anymore. People are more knowledgeable and aware of what they are going to purchase. Technology has inspired them to provide best value for the money they spend making them totally satisfied with their purchase decision.